Copyright © 2011 rogue communications
Our marketing packages explained...
We can help you as much or a little as you would like. Whether you need us to feed back a snap-shot or a panoramic
view of your business we help with long or short-term strategic business and targeted marketing plans. Consider us an
extra arm of your business or instruct us to simply work on a specific business development, like a web site, and we will
support you towards reaching those goals.
Below is some more information about the marketing packages we offer. If you would like to talk to us about how we could help you, please get in touch.
Below is some more information about the marketing packages we offer. If you would like to talk to us about how we could help you, please get in touch.
Brand-Health Check
Perhaps the best way to consider your business is as an organic entity. Businesses need to assess and react to their changing competition and environment; so they can evolve in order to survive and thrive throughout their life.
Do you know how your business and brand is faring?
The Rogue Brand-Health Check is about examiningthe methods you use to attract new business and retain customers. Where applicable, this could include your PR and advertising campaigns, web site, brochures, and customer services. If you have done any analysis on their effects, then we would also use this to enhance the health check.
Armed with this information, we will produce a report that includes:
- an audit of our investigation
- our view of your brand and it's health
- your position in the market, or markets you operate in
- your source of competitive advantage if you have one (e.g. customer services, rapid delivery, the most qualified and experienced personnel - also known as USPs or unique selling propositions)
- recommendations of how to improve your brand's health and increase profit margins.
You can then choose to impliment these recommedations where you have the resources, or you could use us to help you.
Perhaps the best way to consider your business is as an organic entity. Businesses need to assess and react to their changing competition and environment; so they can evolve in order to survive and thrive throughout their life.
Do you know how your business and brand is faring?
The Rogue Brand-Health Check is about examiningthe methods you use to attract new business and retain customers. Where applicable, this could include your PR and advertising campaigns, web site, brochures, and customer services. If you have done any analysis on their effects, then we would also use this to enhance the health check.
Armed with this information, we will produce a report that includes:
- an audit of our investigation
- our view of your brand and it's health
- your position in the market, or markets you operate in
- your source of competitive advantage if you have one (e.g. customer services, rapid delivery, the most qualified and experienced personnel - also known as USPs or unique selling propositions)
- recommendations of how to improve your brand's health and increase profit margins.
You can then choose to impliment these recommedations where you have the resources, or you could use us to help you.
External Marketing Department
Many small and medium sized businesses simply don't have the in-house personnel to effectively coordinate and run their marketing activities. They also don't want to expend the resources needed, and take on the risk of recruiting their own marketing people.
Our solution to this is to act as your marketing department for you; creating, running and coordinating targeted marketing activities tailored to your needs. By working with us like this, you can simply come to us as a one-stop-shop for your advertising, printed marketing materials like brochures, flyers and annual accounts, copywriting, and PR. And becasue we do everything, it all becomes integrated so that your brand message is at it's most potent.
Many small and medium sized businesses simply don't have the in-house personnel to effectively coordinate and run their marketing activities. They also don't want to expend the resources needed, and take on the risk of recruiting their own marketing people.
Our solution to this is to act as your marketing department for you; creating, running and coordinating targeted marketing activities tailored to your needs. By working with us like this, you can simply come to us as a one-stop-shop for your advertising, printed marketing materials like brochures, flyers and annual accounts, copywriting, and PR. And becasue we do everything, it all becomes integrated so that your brand message is at it's most potent.
Your Business Plan
Many businesses don't have the time to sit down and create comprehensive and meaningful plans for the future. But without them, your business could be drifting aimlessly through the market, or markets you operate in.
Business plans are needed for your business to stay ahead of your competition. They give you and your personnel direction and drive, increasing their effectiveness. They also help to focus your marketing activities giving you a greater return on your investment, while helping you to prioritise your budgets for those investments.
They can also indicate the health of the market, or markets that you trade in, identifying opportunities and risks that you face. based on a comprehensive audit of your business and environment we can then make strategic recommendations for your business, giving you clear directions for the future (e.g. the next three years). Based on this we can then recommend appropriate tactical marketing activities for you to undertake in the next 12 months. This could include a targeted niche advertising campaign, a series of events, the creation of an inspiring intranet, and using twitter for customer service queries for example.
The report that we will provide you with includes the elements of our brand health check package, plus:
- a full business environmental audit (internal and external to your organisation)
- a strategic business plan for an agreed period of time (usually 3 to 5 years)
- and a tactical marketing plan for the next 12 months.
Many businesses don't have the time to sit down and create comprehensive and meaningful plans for the future. But without them, your business could be drifting aimlessly through the market, or markets you operate in.
Business plans are needed for your business to stay ahead of your competition. They give you and your personnel direction and drive, increasing their effectiveness. They also help to focus your marketing activities giving you a greater return on your investment, while helping you to prioritise your budgets for those investments.
They can also indicate the health of the market, or markets that you trade in, identifying opportunities and risks that you face. based on a comprehensive audit of your business and environment we can then make strategic recommendations for your business, giving you clear directions for the future (e.g. the next three years). Based on this we can then recommend appropriate tactical marketing activities for you to undertake in the next 12 months. This could include a targeted niche advertising campaign, a series of events, the creation of an inspiring intranet, and using twitter for customer service queries for example.
The report that we will provide you with includes the elements of our brand health check package, plus:
- a full business environmental audit (internal and external to your organisation)
- a strategic business plan for an agreed period of time (usually 3 to 5 years)
- and a tactical marketing plan for the next 12 months.
Marketing Elements
There are many different marketing activities that we can help you with. We can make recommendations appropriate to your business and target audiences, or you may know exactly what you need help with. Either way we'd love to help you with your needs, and for more information on our marketing elements click here.
There are many different marketing activities that we can help you with. We can make recommendations appropriate to your business and target audiences, or you may know exactly what you need help with. Either way we'd love to help you with your needs, and for more information on our marketing elements click here.